Amazon Web Services conducts a case study on Floward

Amazon Web Services (AWS) conducted a case study on Floward, the go-to online flower and gift delivery destination in MENA and the UK, on ​​how Floward used its cloud services to meet their growing needs.
Over the past two years, Floward has grown exponentially over 40x with operations in nine countries and 34 cities across MENA and the UK. They needed more capacity and to migrate millions of records with minimal downtime.
Floward’s goal was to upgrade its database infrastructure, migrate millions of records and set up new fulfillment centers in a secure and fast way that would not cause any disruption to its services or customer dissatisfaction. To overcome these challenges, Floward chose to expand its partnership with AWS and use its services in a way that caught the attention of the global cloud service provider.
Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said, “Our team members and our customers are at the center of everything we do at Floward. It is particularly important for us to fully meet their needs while expanding to serve more markets. We are immensely proud of the work we and our team have done to deliver these results in a way that is attracting international attention. We have big plans for our future and we are confident that Floward is positioning itself as a global player in the giftware industry.
Click here to read the full case study.
Founded in 2017, Floward is a full-fledged e-commerce solution that offers premium fresh-cut flowers sourced from the best growers and farmers around the world and locally arranged by a team of florists and designers. Floward also offers selected cakes, chocolate and fragrances from the region’s most exciting designers, paired with its floral arrangements and handles same-day last-mile delivery to ensure the best customer experience.


Last update: February 27, 2022 10:49 a.m.

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