Bell and Amazon Web Services bring 5G edge computing to Canada

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Bell extends its 5G leadership by deploying the first AWS Wavelength Zone at the edge of Canada’s most award-winning and top-ranked 5G network

MONTREAL, April 26, 2022 /CNW Telbec/ – Bell today announced the launch of the first public multiple access (MEC) edge computing system with AWS Wavelength in Canada. Building on Bell’s agreement with AWS, announced last year, the two companies are jointly deploying AWS Wavelength Zones across the country at the edge of Bell’s 5G network from Toronto.

Bell Public MEC with AWS Wavelength brings AWS compute and storage services to the edge of Bell’s 5G network, closer to mobile and connected devices where data is generated and consumed. This enables software developers and enterprises to take full advantage of the high speed and low latency of Bell’s 5G network and the cloud with AWS to create innovative low latency solutions that leverage visual data processing in time. reality, augmented/virtual reality (AR/VR), artificial intelligence and machine learning (AI/ML), advanced robotics, and much more.

Network infrastructure is the backbone of Canadian businesses today as they innovate and advance in the digital age. Organizations in retail, transportation, manufacturing, media and entertainment and more can unlock new growth opportunities with 5G and MEC to be more agile, increase efficiency and transform experiences customer.

Optimized for MEC applications, AWS Wavelength deployed on service provider 5G networks provides seamless access to cloud services running in AWS Regions. By doing so, AWS Wavelength minimizes the latency and network hops needed to connect from a 5G device to an application hosted on AWS. AWS Wavelength is now available in Canada, United Statesthe UK, Germany, South Koreaand Japan in partnership with global communication service providers.

Create an immersive shopping experience with Bell 5G

Increasingly, retailers want to provide omnichannel shopping experiences so that consumers can access products, offers and support services on the channels, platforms and devices they prefer. For example, online shopping is increasingly sought to replicate the in-store experience, especially for apparel retailers. These types of experiences require seamless connectivity so that customers can easily and immediately resume a channel after leaving another channel to continue the experience. These experiences should also be optimized for high-quality display and interactivity.

Rudsak worked with Bell and AWS to deploy Summit Tech’s immersive shopping platform, Odience, to provide customers with an immersive and seamless virtual shopping experience with live sellers and the ability to view merchandise from near. With 360-degree cameras at its pop-up locations and launch events, Rudsak customers can browse the racks and view a new line of products through their smartphones or VR headsets from the comfort of their homes or on the go. To learn more, please click here.

Rudsak organizes an immersive shopping event using the Odience platform.  Image courtesy of Summit Tech.  (CNW Group/Bell Canada)

Bell Public MEC with AWS Wavelength is now available in the Toronto zone, with additional wavelength zones to be deployed in the future. For more information, visit:


“We are excited to partner with AWS to bring together Bell’s 5G network leadership with the global cloud leader and AWS’s strong compute and storage services portfolio. With the general availability of AWS Wavelength Zones on Canada’s fastest network, it becomes possible for businesses to tap into brand new capabilities, reach new markets, and serve customers in exciting new ways. With our help, customers are thinking bigger, innovating faster, and pushing boundaries like never before. Our team of experts supports customers every step of the way. With our continued investments to support MEC’s ​​emerging use cases, coupled with our end-to-end security built into our 5G network, we are able to offer Canadian businesses with a platform to innovate, harness the power of 5G and drive competitiveness. for their businesses.

Jeremy WubsSenior Vice-President, Products, Marketing and Professional Services, Bell Business Markets

“AWS Wavelength brings the power of the world’s leading cloud provider to the edge of 5G networks so customers like Rudsak, small thousand and Drone Delivery Canada can create high-performance applications that transform the consumer experience. We are especially excited about our close collaboration with Bell as it accelerates innovation across Canada, providing access to advanced 5G technology to the entire AWS ecosystem of partners and customers. This enables any business or developer with an AWS account to power new types of mobile applications that require ultra-low latencies, massive bandwidth, and high speeds. »

– George Elissaios, Director and General Manager, EC2 Core Product Management, AWS

“With Public MEC and AWS Wavelength from Bell, we are able to offer new, fully immersive shopping experiences to our customers. Shoppers can virtually explore our new arrivals and interact in real time with our staff and industry experts in interactive events and pop-ups. Thanks to the hard work, support and expertise of Bell, AWS and Summit Tech, we were able to successfully deliver our first immersive/interactive shopping event with the quality, innovation and excellence that make the reputation of our brand. »

Evik AsatoorianPresident and Founder, Rudsak

“Canadian organizations across all sectors are transforming their workflows by harnessing the power of new technologies to launch new products and services. In fact, 85% of Canadian businesses are already using the Internet of Things (IoT). To maximize the benefits of cloud computing, smart devices, and artificial intelligence, while adding emerging technologies such as 5G, we need to modernize our digital infrastructure to embrace multiple-access edge computing (MEC). to optimize their architectures to address technical challenges related to latency, bandwidth, and compute power, financial concerns regarding cloud I/O and compute costs, and governance issues such as than regulatory compliance without losing advanced features like machine learning, AI, and analytics. ability to deploy modernized cloud-like resources anywhere to support data value extraction capability.”

Nigel WallisVice President of Research, Canadian Industries and IoT, IDC Canada

Fast facts

  • Bell is the first Canadian carrier to offer public MEC powered by AWS to business customers
  • Launched the first AWS Wavelength Zone in the Toronto region, with additional locations in Canada to follow
  • Clothing retailer Rudsak among the first to leverage Bell Public MEC with AWS Wavelength to deliver an immersive virtual shopping experience


About Bell

Bell is Canada’s largest communications company. It provides advanced broadband wireless communications, television, Internet, media and business services across the country. Founded in Montreal in 1880, Bell is wholly owned by BCE Inc. For more information, visit or

Through Bell for Better, we invest to create a better today and a better tomorrow by supporting the social and economic prosperity of our communities with a commitment to the highest environmental, social and governance (ESG) standards. This includes the Bell Let’s Talk initiative, which promotes mental health in Canada with national awareness and anti-stigma campaigns like Bell Let’s Talk Day and significant funding from Bell for Care and community access, research and workplace leadership initiatives across the country. To learn more, visit Talk.

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THE SOURCE Bell Canada

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