Benefits of Progressive Web Apps (PWAs)

Creating an app is a long and expensive process. Did you ever hear anyone say that? Or is that what you believe to be true? If so, we want to show you a technology that casts doubt on that claim. We want to show you Progressive Web Apps (or PWAs). What is it about ? And what are their advantages? Let’s look.

PWAs have been around for a while now. In fact, Google first introduced this technology in 2015. The goal was simple: to create an app that behaves like a website. And thanks to technologies such as JavaScript, HTML and CSS, they have managed to achieve this goal. So when we talk about Progressive Web Apps, we mean digital products (mostly for mobile devices) that look and work like websites. What does this mean in practice?

How PWAs Work

Progressive Web Apps are still normal apps, but they are 100% web-based. This means that they are stored on online servers (as is the case with regular websites) and can be shared over the Internet. The only thing you need to open such an app is a device with an internet connection and a web browser. Of course, the vast majority of PWAs require the user to log in using their username and password, but that depends on the owner of the app.

A good example of such an application is m.uber.com. You just need to enter this web address using your smartphone or tablet, enter the user data and you can use the Uber app without downloading or installing it on your device. Brilliant in its simplicity, right?

And the fact that Progressive Web Apps work this way means that they come with a lot of great benefits. Let’s examine them more closely.

The benefits of PWAs

The first thing you need to know is that since PWAs are browser-based, they can be viewed and used from any device. In other words, PWAs have ended the Android vs iOS discussion. It’s the best of both worlds!

This, in turn, means that if you want to reach all possible users, you don’t need to create two (or more) separate apps. As a result, the process of developing a PWA is easier, faster, and most importantly, significantly cheaper.

Go further. Because PWAs are so easy to use (users have to do fewer things to start using them), they dramatically shorten the sales funnel. All content and features are almost immediately available. No download, no install, no update. For this reason, PWAs are 100% maintenance-free, at least from the users’ perspective, which contributes significantly to the UX of the application.

The next thing you need to know is that PWAs consume less resources, so they are fast and efficient. There’s no lag or extra components that take up your phone’s memory. Some of them even work with a very bad internet connection.

Things to analyze

Of course, PWAs aren’t flawless. For example, they do not always have access to all functions and features of the user’s device. So, if you want to create an application that has access to the contact list, the camera and several other elements, you will probably still have to develop a so-called native application (designed exclusively for a specific operating system). There are also other possible limitations that you should think about before making an informed decision.

If you want to develop a PWA for your organization, check out this blog post: Benefits of Progressive Web Apps. You’ll learn more PWA examples and additional questions to consider before deciding how to develop a new digital product.

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