Essential Legal Directories for SEO Law Firms
A proven but sometimes overlooked tool that can help lawyers market their practices while improving their SEO has been around for years: the legal directory. Legal directories offer key benefits, such as providing lawyers with an online platform to build authority in a practice area, gain advice, and gain links for their websites. Yet they are not well exploited by many law firm marketers.
Having an active profile on the top 10 legal directories will give you a much better chance of appearing on the first page of Google when someone searches for you by name or your business name. Even if people don’t use your name and do a generic search (that is, “Dallas Divorce Lawyer”), the first page of search results almost always contains links to two or more of. these directories. Once a consumer has clicked on them, all they have to do is take a small step until they find you on the directory search engine. And the more active you are on the directory, the higher you will rank in a directory’s search results.
While there are hundreds of directories online, here are the 10 must-see legal directories you should be in:
These directories all offer opportunities to build your authority and are beneficial for SEO for the following reasons:
Domain authority. Domain authority is important to Google, so it should be important to you too. Each of these 10 directories test very high for domain authority, making them one of the best sites to gain links from for SEO.
The context. For SEO purposes, you want links from sites related to your industry, and for lawyers, legal directories line up well for contextual relevance.
Comments. Most of the top 10 legal directories provide the opportunity for lawyers to obtain opinions, which are essential for social proof (another important factor in Google search rankings). Star ratings also help lawyers stand out in search.
Subject authority. Some of these directories have question-and-answer sections where lawyers can answer consumers’ legal questions directly. This gives you another way to build authority in your area of practice as well as potential leads.
Content Marketing. You can submit guest content to directories like HG.org and that content may include links to relevant pages on your own website.
Social proof. Beyond consumer reviews, the best legal directories provide you with social proof simply by being a trusted source of legal information. When consumers find you in a legal directory and come to your website, they already trust you because they found you on a trusted site.
Joining and participating in online legal directories that are already on the first page of Google search is a great way to expand your online presence and get more qualified leads.
© The Rainmaker Institute, All rights reserved Revue nationale de droit, volume VIII, number 215