Formula 1 and Amazon Web Services renew their partnership
- Amazon Web Services (AWS) and Formula 1 have renewed their partnership. AWS will continue to be one of F1’s premier global partners.
- The renewed partnership will mark the start of a new phase for Formula 1. With this alliance, AWS and Formula 1 will seek to build and improve the next-generation fan experience.
- The partnership will provide fans with innovative ways to enjoy Formula 1 through innovative technologies. These include cloud technology, artificial intelligence and machine learning.
Formula 1 has announced that it has renewed its partnership with Amazon Web Services (AWS). AWS now becomes one of F1’s most recognized global partners. This announcement marks the start of a new phase for Formula 1, as both parties will create experiences for fans of the future.
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Learn more about the partnership between Formula 1 and AWS
There is exciting news for Formula 1 fans as AWS and Formula 1 continue their alliance. The main goal is to leverage the power of machine learning, cloud technologies and artificial intelligence (AI) to create and improve the fan experience.
AWS and Formula 1 have been working together since 2018. Since 2018, F1 has introduced 20 new data points related to car performance leveraging AWS machine learning, including scatter graphs for drivers at full throttle , hard braking and cornering percentages.
Technical teams from both parties will work together to design and build solutions for different aspects of F1. Some of the main areas of focus will remain the provision of regionalized media offerings, future track design, data and media architecture. Additionally, AWS and Formula 1 are also exploring the idea of mixing live events, games and live action experiences.
A step towards a sustainable future
Over the past decade, F1 has taken concrete steps to become more sustainable. Currently, the goal remains to become Net Zero Carbon by 2030. With this partnership, AWS will continue to seek avenues where sustainable solutions can impact F1. It will build on its previous efforts to provide solutions to minimize freight and optimize staff travel via remote production alternatives.
AWS High Performance Computing (HPC), high complexity two-car Computational Fluid Dynamics (CFD) and aerodynamic simulations were partially used to design the 2022 F1 car.
The renewed relationship will also place greater emphasis on providing F1-themed AWS Deep Racer and AWS Gameday activities to fans as part of online STEM learning to build ML and AI capabilities.
Brandon Snow, Managing Director, Commercial, Formula 1, said Formula 1 and AWS have worked together in the past to provide analytics and insights to fans. He said they succeeded in providing the scalability, speed and reliability that the sport needed by providing expert analysis to all experts and stakeholders.
Will this partnership take fan experiences to a whole new level? Keep reading iTMunch to find out.
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Feature image source: Photo by Christian Wiediger on Unsplash