How To Find Niche Directories To Boost Your SEO


Directories get a bad rap for being so easy to spam and making it easy to post shoddy content, but that doesn’t mean all directories should be banned. The key is not to find any directory, but to find niche directories. With a little know-how in finding the right directories and using them correctly, the benefits of SEO can be huge, even now in 2015.

Why niche directories matter

For those who are not familiar, a directory is a website that includes links to many different websites so that people can stop there and navigate to different web pages. Niche directories simply refer to directories that only focus on including businesses from certain niches. Below is a screenshot of AllTop, one of my favorite niche directories that caters to many different niches:

The goal is to be included in a few quality niche directories to help your visibility as well as your SEO. Think of your link on these directories as a link that you might earn in a piece of content. It helps show that you are an authority and puts your website in front of the eyes of a targeted audience. Again, Google doesn’t want you listed in 50 general directories (that wouldn’t help your SEO), but a few quality directories are a good sign in the eyes of Google bots.

Additional reminder: Before you go out and try to find niche directories, be sure to do a link check to get rid of any links associated with bad directories. They might not have been spam back then, but directories tend to go downhill quickly with Google.

How to find and analyze niche directories

Below are some tips for finding niche directories and analyzing their quality:

How to find and analyze a niche directory:

  • Start by researching yourself and researching some of your top keywords, then search for “directory”. You should have at least one top ranked directory page, so analyze the top ten with some of the tips outlined in the next section.
  • According to this article we wrote on SEMRush, you should consider downloading SEOquake and then sorting the directories you see by links or indexed pages by clicking the “? In the SEOquake bar.
  • After typing in a general search query, use your browser’s “Find” function to search the directory of words. For Mac users, just press Apple + F, and for PC users, press Ctrl + F. This will highlight the results which are directories.

Some basic analysis tips to remember:

  • Try to find directories with a page authority of at least 40. Page authority is starting to get less and less important, but I find that it always helps give a good reference to start with.
  • You should never be asked to give a reciprocal link.
  • Good directories usually have attractive web designs like any other website. It means images, content, and even videos. It’s possible to find a quality directory without this variety of content, but most will have more than a long list of links.
  • Pay attention to the dates on the directories. The newer the better.
  • Look to see what other companies are included in the directory. If it is spam, keep moving, regardless of the quality of the directory.

Be prepared that for many quality directories you will have to pay a fee. Whether or not you have to pay a fee doesn’t necessarily guarantee that you’ve found a good directory, however, it’s just something to keep in mind. There are many great directories out there that are free, but if you find something that asks you to pay, it’s not a scam.

Building quality links on niche directories

When you finally find a niche directory that you like, it’s important not only to get your link on the site, but also to engage with the directory as much as possible. Submit an article or participate in comments and discussions to help bring even more visibility to your business.

It should also be noted that finding niche directories is important in terms of generating traffic. Some of the more general (while still good) directories, notably Yahoo and DMOZ, are great for link juice and visibility, but not always for traffic.

What are the quality directories in your niche? Let us know in the comment section below.

Photo from directories via Shutterstock


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