Local businesses are considering the benefits of online local business directories.
The United States Census Bureau forecasts the launch of 17 million businesses in 2022. 88% of these companies understand that online sales will be an important source of income this year. Statistics show that 81% of buyers research online before visiting a business. The challenge for these new (and existing) businesses is to be found by online shoppers. With the threat of Covid, many shoppers are using the computer to shop instead of physically window shopping. One of the ways to find businesses is through the online business directory. Similar to old-school yellow pages, these directories list contact information, hours of operation, location, and services or goods offered. However, the online resource also offers a link to the company, which makes it easy to connect to the company’s virtual store.
How does an online business directory work? There are 2 main value added benefits. First of all, the online directory offers a powerful search engine optimization influence on search engines like Google and Bing. The listing signals to these search engines that the company is reliable and legitimate. And this trickles down to the local shopper, leading to more visitors and website traffic.
The second benefit is that an online directory listing goes a long way in building the brand reputation of the business. The list serves as a platform for online reviews. localbusinessdirectoryreview.com discusses other benefits of listing in a local directory.
Having a strong online presence is a must for business owners. Simply having a functioning website and posting on social media may not be enough to take the business to the next level. Most homeowners probably don’t consider the benefits of listing in the local online directory. With competition increasing at a record pace, all options to increase brand awareness and acceptance should be considered. Lists should be correct and consistent to maximize the above benefits. Careful consideration should be given to keywords to improve the chances of potential customers finding the local business listing.
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