Online directories to support Latino-owned businesses these holidays

After the Thanksgiving shopping holiday, the next two weeks are the best opportunity to support local small businesses. Hispanic leaders and organizations supporting Latino-owned businesses are urging consumers to support Hispanic businesses to boost the economy.

“The purchasing power and consumer influence of our community should not be underestimated at a $2.3 trillion contribution to GDP. Consider local businesses and small businesses when making purchases and supplier decisions,” said Ramiro A. Cavazos, president and CEO of the U.S. Hispanic Chamber of Commerce. “Every dollar spent in a Latino-owned business helps them create jobs and support families. , empowering other businesses and providing valuable services in cities across the country,” said María Samaniego, senior manager of the Latinos and Society program at the Aspen Institute. “It’s time we recognize the economic contributions that Latino-owned businesses make to the American economy and support them so we can collectively build back stronger.”

Business directories are popping up to help consumers find Hispanic-owned stores and businesses.

Here are a few :


Business Directory

Support Latino Business (SLB), a non-profit organization, recently held its second annual Latino Business Support Day on September 14. SLB announced the launch of the SLB Impact Fund to provide grants to Latino/x-owned small businesses across the country. To be eligible, businesses had to be majority-owned by Latino/x and have been in business for at least one year and register to be part of the FREE Support Latino Business Directory at Cavazos and Samaniego made their statements in a Press release Latin American Business Day promotion. SLB is championed by a diverse group of partners, including the Latinos and Society program at the Aspen Institute, Small Business Majority, US Hispanic Chamber of Commerce, Amplify Latinx, MXDC, We Are All Human, Momento Latino, Latino Business Action Network and Friends of the American Latino Museum, among others.


It is a site “dedicated to the Hispanic market both online and traditional”. It was created by Danay Escanaverino, CEO of LunaSol Media. In addition to the business directory, the site has several resources, including a LinkedIn networking group, a Facebook group, and an events calendar.


This site calls itself the “Leading Beauty, Fashion, and Lifestyle E-Commerce Designed by and Made for Latinas.” The brainchild of Brittany Chavez and Raquel Garcia, two Latinas based in Los Angeles, launched her website before Black Friday in 2016. It features over 200 brands.


Hispanic Business Resource Center

Hello Alice, a free multi-channel platform that helps small and medium-sized businesses get started and grow, is developing an online Hispanic Marketplace that is expected to launch soon, according to the Hispanic Business Resource Center site. Hello Alice, founded by Carolyn Rodz and Elizabeth Gore, has also partnered with Miami singer Pitbull (Mr. Worldwide) and the Global Entrepreneurship Network to offer Hispanic businesses cash grants of up to $10,000 to help to get through the pandemic. A report from the National Bureau of Economic Research said that 32% of Latinx small business owners disappeared between February and April 2020. “I know being an entrepreneur is hard,” Pitbull says in this online promotion.”This program directly benefits Latino entrepreneurs by helping them keep their businesses open and their employees paid.

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