Startup Spotlight: Bizible Raises Funds to Elevate Businesses in Online Directories

Aaron Bird

In the age of Yelp, CitySearch, Google Places, and dozens of other online directories, it can be especially difficult for small businesses to ensure they’re properly listed and discovered. BizibleLed by former Bing AdCenter veterans Aaron Bird and Peter Thompson, think it can help ease some of that pain by making it easier to manage online profiles while strengthening where these businesses show up in local search results. .

The company recently closed $330,000 in funding and has just launched the first incarnation of its MegaListings service, which ensures that business profiles, logos and descriptions are properly listed in over 150 different directories. Going a step further, Bizible then provides search engine optimization services to help businesses appear higher in search results.

Here’s more on the upstart in our latest episode of Startup Spotlight.

Explain what you are doing so our parents can understand: “We design software to help small businesses with effective and affordable online marketing.”

Inspiration hit us when: “While he was working on a former advertising project serving local businesses. I started a local directories business and found the Bizible opportunity while working with small business clients. »

VC, Angel or Bootstrap: “Angel, we felt we could go faster with a little gas in the tank.”

Our “secret sauce” is“We have a lot of experience building products in the online advertising space and really understand the needs of the local business.”

The smartest decision we’ve made so far: “Follow the Lean Startup process, get out early and often. There is nothing more valuable than testing your assumptions in the market. “1 datum is worth a thousand incredible theories.”

Biggest mistake we’ve made so far“The rare times we waited too long to test hypotheses and built too much without validated learning. We pivoted a few times and could have come to conclusions quicker.

You’d rather have Gates, Jobs, Zuckerberg or Bezos in your corner: “Zuck. We are in the business of online marketing and the social is directly in our sites.

Our strategy for world domination begins when“We want to create the brand that local businesses think of when they want to market themselves online (without offering 80% off).”

Rivals should fear us because“We have a world-class team and we are dedicated to space. We don’t really have any rivals, the closest thing to competition in the market right now is the local SEO companies. We are poised to disrupt this space and drive prices down 90%. I guess that’s something to worry about.

We are truly unique because“We are the only company we know of that focuses on inbound marketing for local businesses. This is the future of effective marketing for local businesses and we are pioneers in the market.

The biggest obstacle we have overcome is“We haven’t come across anything so intimidating so far. Startups are really tough, but nothing special stands out.

What advice would you give to other entrepreneurs starting out?“Follow the lean startup process and focus on customers. Find creative ways to test your assumptions without writing code, it will get you going much faster. Apply to TechStars and participate in the process. We learned a lot, got great feedback, and built great relationships just by being very active in the application process.

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