The next step in your digital transformation journey after COVID-19


The rise of smart devices and the recent pandemic have dramatically revolutionized the business landscape. Advances in customer experience technology have made it easy for organizations to acquire, engage and retain customers. Customers today see their smartphones as the device of choice for almost everything. Sectors such as services, retail, travel and food have already embraced mobile marketing and engagement as part of their digital transformation strategy. The pandemic has certainly accelerated the need for digital, with many organizations reviewing their strategies with digital transformation as a top priority.

While mobile marketing, native app development, and omnichannel customer experience have been around for some time now, the rise of progressive web applications (PWAs) certainly promises to catapult transformation to another level.

What are Progressive Web Apps (PWAs)?

Progressive Web Apps are apps that combine the best of the web with the best of native apps. Essentially, this means that PWAs are web experiences that look like native apps, but don’t require you to download them from the App Store or the Play Store. The benefits of PWA are immense as it delivers high functionality to the web without the dependency of user on-premises storage.

How are they different from native apps?

Consumer app weariness, Gartner says, is forcing app managers to re-evaluate their approach to the mobile web versus mobile apps. Progressive web apps aim to disrupt the mobile app paradigm by bridging the gap between web experience and native app functionality. It offers the user the best of both worlds. Due to advancements in technology and a fast-paced generation, customers today prefer speed and convenience over brand loyalty.

Think of PWA as a cloud-based solution and the native app as an on-premises app. Rather than downloading a native app that resides on your storage, requires a good internet connection, and relies on your hardware for optimal performance, you get a web-based app that is device independent. You don’t need to download it to your device. PWAs are more than just web apps. They can be leveraged across disparate channels to deliver a true omnichannel experience.

Freedom from dependence on third parties

One of the main advantages of PWAs is that they don’t need to rely on a third-party market. Developers are free to release anything at any time without having to create multiple versions of code for different operating system instances.

Cost efficiency

PWAs can be created with basic coding expertise like HTML, CSS, and JavaScript. This allows organizations to save on costly resources hired for specific programming language expertise to build native applications. Since it is designed as a web application, passing it on to other teams, changing management or project teams, or completely redesigning the application in the future becomes much easier.

Speed

Because PWAs are hardware and operating system independent, they deliver consistent performance across devices, even if the customer’s device has minimal hardware compatibility. This, along with the caching capabilities, allows PWAs to load faster.

Requires less data

PWAs send less data on the initial page load and also take advantage of caching capabilities. They don’t need to constantly ping the servers to access the data. This allows users to access PWAs with minimal data.

Faster development

Since the tools needed to create PWAs aren’t as complicated as their native brethren, it’s easier to troubleshoot, update, and improve UI / UX on the fly.

Organizations must embrace technological advancements in customer experience to become fully agile and flexible in order to scale and meet increasing customer demands. Reviewing your company’s mobile strategy and replacing some of your existing native applications with PWAs can serve as a gauge and pay off in the long run.

By Preethi Menon, Vice President and Head of Practices, Clover Infotech


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