These 3 business directories are an integral part of your local SEO strategy

The idea that business directories are obsolete is short-sighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility.

Business directories are an integral part of your local SEO strategy, improving brand image and helping you dominate local search. And since many of the most popular directories generate thousands of visitors a day and allow you to promote your business for free, it makes no sense to pass up this opportunity. However, not all business directories are created equal.

Here are 3 business directories your local business needs to survive.

Google My Business

Google is the number one search engine in the world that makes a referencing on Google My Business crucial.

When you are listed in Google My Business, you automatically appear in Google Search and Google Maps, making it easier for customers to find your contact information and location.

You can easily update your information from any device, maintaining a fresh and current online presence. Google My Business also lets you add photos to your listing and respond to reviews. Analytics tools that are synonymous with Google give you insight into how people are finding and interacting with your business online.

Google My Business is the business directory that dominates ALL business directories – you can’t afford to ignore it.

Bing Places for Business

As Google’s number one competitor, Microsoft’s Bing is doing its best to match the search giant step by step, and Bing Places for Business is businesses’ answer to Google My Business.

Like its rival, Bing Places gives businesses that list their business an edge over those that don’t by helping to improve search engine visibility and rankings.

If you want top visibility, you can get more traffic and generate more sales by optimizing your Bing Places for Business page.

Managing your account is easy! You can control all of your ad content from the user-friendly dashboard, including contact information, images, times, media, and links to your social media accounts.

A basic list in Bing Places for Business is totally free – so what are you waiting for?

local yahoo

Although Yahoo is no longer the search engine it once was, list your business on Yahoo Local (with help from Yext) still makes sense.

As the third most popular search engine, behind Google and Bing, many people still rely on Yahoo to find what they’re looking for.

A listing on Yahoo Local will help you rank high when people search for what you offer on Yahoo. There is not too much difference between Yahoo Local and its two main competitors. Offering all the same features, including the ability to edit information from anywhere, respond to fans, and upload charts to your listing, it’s easy to decide whether to add your business to Yahoo Local.

Establishing your credibility with today’s major search engines gives you the best chance of leveraging the power these business directories can offer your business. The time it takes to get your business listed in Google My Business, Bing Places, and Yahoo Local is minimal and considering what it can do for your visibility, it’s time well spent.

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