Top 3 Reasons Why You Need To Add Your Dental Practice To Local Directories

As part of a comprehensive marketing effort for your dental practice, adding your information to local directory listings is very important. This will help put your practice at the top of local search listings.

Do you know internet local directories? If not, let me define them for you. Online directories are website submission services that allow you to enter information about your practice to appear when potential patients search for dental practices. They are an easy way to market your practice and get your name out there.

If you don’t claim your listing in local directories, you’re leaving money on the table for your competitors to easily grab. Claiming your ad is the foundation of your local online marketing.

Since there are several local business directories where you can claim your local listings, the best place to start is with a reputable online audit tool that will tell you exactly which ones you haven’t claimed or are missing. contain incorrect information.

You can visit Where to run your report in about two minutes.

The most important information to list is your firm’s name, address, and phone number, known as NAP. Information may also include your website link and photos of your practice and staff.

When your local directory listings contain the correct NAP information, website address and photos, it is called a optimized list. Google loves optimized listings and gives them authority credit for ranking your Google+ Maps listing at the top of search engine results.

Here are the top three reasons why you should add your practice to local directories.

1) Google views each listing as a vote to give authority to your practice.

In the world of local online marketing, listings are known as the new SEO because when claimed and optimized correctly with the correct NAP, they are counted almost the same as a backlink in the traditional sense. SEO by Google.

It used to be that traditional SEO meant that the more inbound links you had to your firm’s website, the more authority the website would have. Since Google has become such a localized search engine for small businesses, listings now have a lot of influence on your site’s ranking. The downside is that Google won’t count your local listings if your NAP information is wrong.

2) Listings will increase your practice’s exposure to potential patients who search.

Depending on how many people are searching for a dentist in your city, claiming your listing could put your Google+ Maps listing right in front of them. Can you imagine being listed on the first page of search engine results? What would that do for the profit potential of your practice? Most potential patients won’t look past the first page of search results. This means that the dental offices that appear on the first page will generate the most interest among patients.

3) Directories will help your Google+ Maps listing rank higher.

I already explained that the more local listings you claim and optimize, the more your Google+ Maps listing will be boosted in search engines. Google currently only shows three Google+ Maps listings (called “Pack 3”) in search results, with a link below to view the remaining listings. Most potential patients won’t bother to click on the link.

Directory listings give your practice a solid foundation on which to build the rest of your practice marketing, which will integrate with a solid base (the local directory), increasing your return on investment.

A word of warning: Simply knowing the importance of local directories will not bring patients to your practice. It’s because you have to act on what you’ve learned here before your competition gets it. The sooner you claim your local listings, the sooner you should see an increase in potential patients calling your practice or visiting your website. Start now!

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Rodrick Étienne, the founder of Strategic twist marketing and dentist marketing, has studied marketing, copywriting and business development since 2000. He is focused on helping local dentists strategically grow their practices using proven marketing methods that work in today’s competitive online environment. today. He also wants to make dentists aware of why they are not succeeding despite their best efforts, due to the huge change in the way potential patients seek their services.

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