Zee Digital Launches Progressive Web Apps for 13 Brands Targeting 200% Organic Traffic Growth

Reiterating its technological approach to content, ZEE Digital has become the first media and entertainment company in the country to launch Progressive Web Applications (PWAs) for 13 of its national and regional news brands spanning 9 languages. This is the biggest PWA launch in the country and possibly across the world. With this launch, ZEE Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn, and more, which offer mobile PWAs to their users for a superior user experience on the web. Also Read – Google Shuts Down This Popular Application Used By Millions Of Users

Now viewers of the biggest news brands broadcast in India, such as ZeeNews.com, Zee24Ghanta.com, ZeeHindustan.in, Zee24Kalak.in, 24Taas.com, ZeeRajasthan.com, ZeeBiharJharkhand.com, ZeeUpUk.com, and ZeeMpCg.com will benefit from the PWA experience on the mobile web. Having already grown these brands by more than 65% of the number of monthly active users in the past year, the company is targeting a further 200% organic traffic growth through this launch. Read also – Zee Digital ranks second in a row with 229 million unique visitors in the Comscore ranking of June 21

The new mobile web app experience will help users add their favorite news brand icon to their home screen as well as the hassle-free offline browsing option to ensure fast and smooth page loading in poor network areas and works well even on mobile devices with low storage space. Also Read – Top 5 Free Android Apps On Google Play Store This Week

Rohit Chadda, CEO of ZEE Digital, commented: “Being the largest media house in India, our aim is to reach as many people as possible. Progressive Web Apps or PWAs, as they are more commonly known, sit between native apps and a website, allowing users to enjoy the smooth and seamless experience of a native app while providing the benefit of not having to take no space on the device. It’s a great tech because it charges faster and doesn’t consume the phone’s memory. This becomes important for users in lower-tier cities who may not have high-end smartphones. The PWA should help them overcome issues like poor network connectivity and low device storage.

Given ZEE Digital’s mobile-first strategy, it was natural for them to transform the mobile web experience of its major broadcast brands into a PWA and deliver a seamless news consumption experience to users.

“With this new technological advancement, our page speed performance scores are now the best in the industry. Being in the broadcast space, live TV and video are the most popular form of content consumed on these brands. Therefore, the new PWA version of the platforms brings video to the fore with a new “Watch” section allowing users to directly view their favorite news channel live on the web. Being a lighter form of app, the live TV experience is much better as the video player load times are much faster than before. This has been instrumental in improving our user experience on mobile, which represents almost 95% of our users on the web, ”added Chadda.

Over the past year, ZEE Digital has launched several mobile apps for various brands such as ZEE Hindustan, ZEE Business, India.com and ZEE 24 Ghanta to build a robust and loyal user base on mobile. Earlier this year, India.com launched its new mobile site to provide a more immersive experience for users, which has resulted in tremendous growth for the brand in terms of monthly active users.

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